Seljak Brand

Sam and sister Karina Seljak are the sister team behind forward-thinking Australian textile brand Seljak.

Seljak creates durable, but snuggly, eco-friendly blankets using Merino wool offcuts collected from the factory floor of Australia’s oldest mill located in Tasmania.

The duo’s combined wealth of experience in the global fashion industry and small business world, as well as their passion for innovative sustainability solutions and eye for great design, have propelled the label from a bedroom project between two sisters to one of the most exciting ethical businesses in Australia.