KeepCup is the brand that is synonymous with creating the reuse culture we see around the world today. The first brand to launch and trial reusable coffee cups for take-out customers.

Siblings Abigail and Jamie Forsyth opened up a cafe in 1998, unhappy with the amount of disposable cups ending up in the trash, they decided something needed to be done. They had trialed successfully to have customers use home mugs to take-away coffee – but this was not an ideal solution - coffee can spill whilst walking.

So the siblings took a gamble and researched and experimented with designing a purpose built cup. The cup they designed needed to be easy and quick for barista's to use and must allowing the customer to take their coffee away with ease.

The KeepCup was born, and is now one of the most recognisable brands in Australia, Europe, the UK and USA - used by millions of coffee lovers, saving 8 billion disposable cups per year.